Yeah, most people are still on their first route, and it only came out recently for iOS.
I'm more than half way through Sho's route, and I really like him so far. He's incredible adorable, especially in his POV scenes. He's cheerful, expressive (blushes a lot) and so adorable! He also encourages the MC a lot during the first half of the route, since she is starting out as a celebrity and all.
To me, he's the cutest out of all the Voltage guys I've ever played. Maybe even out of all the otome games I've played. I don't know about the others, but I definitely recommend this route if you like characters like him. He's like a Gree Roberto (minus the loneliness) with all the encouragement he gives the MC. But I'm suspecting some angst during the last half of his route. It wouldn't be a Voltage game without some huge hurdle to overcome. Plus, cheerful characters tend to have sad routes...
And yes, the clothes missions are so hard to complete, since getting Salary takes so long.